However, in the education industry, innovative education startups are not only impacting the daily lives of those who use their products, they are completely overhauling the way we learn and the way institutions are run.

Lower cost, online EdTech solutions are poised to completely disrupt the traditional high-cost models as innovative education startups deliver similar services and offer products which are more affordable. According to inc.com, the global education market weighs in at $4.6 trillion dollars, which helps to give you some idea of the opportunity up for grabs for EdTech entrepreneurs. In countries like China where 67% of its citizens are now internet connected, but traditional teaching and learning still prevails disruption is bound to happen. Baidu report on trends in education reveals that by 2017 it will reach RMB 280 billion (USD 40.5 billion), and place itself third in the rank of China’s online industries.

Here’s a rundown of why those start-ups are set to disrupt the education industry with innovative approaches. 

Here are the key vendors as outlined by business wire, with potential to distrupt the market.

1. We can, and should be personalizing learning experiences

Innovative EdTech products give students the freedom to make the decisions on what and how they learn. The opportunity to better understand concepts using the digital aids that suit them, or even the ability to easily communicate with teachers and other classmates from home is a great example of education innovation in practice. Personalised learning experiences have proven benefits for students that include higher levels of student engagement and the opportunity for teachers and educators to better allocate their time.

Innovative EdTech products give students the freedom to make the decisions on what and how they learn

2. We can use data to make better decisions about how we learn

Data is predominantly becoming an invaluable resource for teachers, providing them with the opportunity to access detailed feedback on how learners are processing information. Educators can find answers to questions like – which are the best ways to teach complex ideas online? And which parts of a course are best taught in-person?

The data that more established EdTech platforms have collected over the years enables constant improvements and insights, which allows educators to better connect with students. Understanding what types of content students interact with, when students stopped watching an online video or what percentage of students answered a question correctly the first time around helps educators make crucial decisions around how they deliver the program of education in the most impactful and efficient way.

3. The way we match students to institutions is outdated

We live in a world where advanced retailers are using data to accurately predict top selling ranges, what will be the ‘must have’ item next season, and even what a consumer will purchase in the future. We use data to make many of the decision in our lives from what to eat for dinner to how to spend our downtime.  So the idea that you have to choose out of the ten of thousands of potential places to study by simply searching on the internet and speaking to people highlights the need to refine and innovate the process.

Choosing what course you should study is just one step in finding the right college or university for you, but there are many other factors to consider such as whether you are a cultural fit for the institution, whether their teaching methods are suited to you learning styles or which courses correlate best with the specific topics they want to study.

4. We don’t need to be held back by budget restrictions

Most traditional educational institutions and organizations face budget restrictions, however many of the current tools on the market require significant investment upfront – in part, this is due to the fact that many are designed for the ‘enterprise’ education market and do not cater for smaller specialist academies or institutions.

Budget cuts are often the answer to fund the desired tech, but often at a cost to other areas such as art, music or drama programs, extra curricular activities, and new course material. No education organization should be faced with having to choose between implementing new tech that will significantly improve the lives of students and educators and cut an extra curricular program.

What barriers education do startups face?

Avichal Garg, co-founder of PrepMe highlights that, “most entrepreneurs in education build the wrong type of business because entrepreneurs think of education as a quality problem. The average person thinks of it as a cost problem.”

In addition to this education is a notoriously slow moving, political and bureaucratic industry, and many end users of edtech such as teachers and administrators don’t actually have any say or buying power in the process. Couple this with the pressure for state and government schools to spend taxpayers money prudently and you start to get a small picture of the barriers innovative education startups must overcome.

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But, taking the time out to promote your eLearning course prior to launch may seem like an investment of time and resources you’d rather use elsewhere. If you’re new to promotion here are 6 top reasons why you should invest some time and resources into promoting your eLearning course to help increase enrollment numbers, before the big launch.

Six ways promoting your course, before the big launch, can help increase enrollment rates…

You build brand presence

Whether you’re new to eLearning or have been running eLearning courses for years you should always be looking to grow and develop on the brand presence of your startup or institution.

Marketing your latest eLearning course that’s ready for launch is a great way to spread the word about your content, brand and the other eLearning courses you offer.

Increase your pre-launch enrollment rate

People are more likely to enroll in an eLearning course if they know more about it. Your pre-launch marketing material gives you the opportunity to showcase topics covered, interactive material, outcomes and what makes your eLearning course different from competitors.

Build up enthusiasm by and consider offering early subscribers a bonus to encourage sign ups such as access to exclusive material or additional notes. Another tactic to help boost enrollment rates is to consider implementing a referral where students encourage their friends and colleagues to sign up to the course.

Boost your eLearning ROI

Promoting the benefits of undertaking your eLearning course, prior to launch, helps online learners understand exactly what they will be able to achieve upon completion of the course. Knowing what they can achieve means that students are more likely to be encouraged and excited by what they are about to embark upon – resulting in better attendance, participation and higher levels of engagement. In corporate eLearning environments, early marketing can even help prevent costly compliance violations

The direct benefit to your institution is an increase in eLearning ROI.

Make sure you’re pitch perfect

Promoting your eLearning course forces you to take the time to really refine what it is you’re offering, the benefits and standout features. The benefit of this is that you learn to pitch that allows you to sum up your eLearning course in a matter of minutes, with maximum impact.

Get valuable feedback

The earlier you start marketing your eLearning course, the earlier you start to get your online learning involved and excited. Another benefit is that you start to get invaluable feedback from learners about what attracted them to the course in the first place.

This knowledge gives you the opportunity to get feedback on things that might need to change before the course begins. Start by asking subscribers what attracted them to the course and basic questions that help to gauge their current level of knowledge and understanding – with this information you can tailor the course accordingly.

Build an email list

Undertaking some marketing activity for your upcoming eLearning course is also a handy way to build your email lists. These are invaluable when it comes to promoting future courses and re-engaging students. Promotion via email has a much higher conversion rate than marketing done through email – so by collecting emails now, you’re setting yourself up for a higher success rate in the future.

The list is targeted (user has already shown interest), personal (lands straight in the inbox) and most importantly you own it – not subject to changes in policies by the big social media channels.

Increasing your enrollment rate and getting students engaged early on is key to any successful eLearning course – so don’t skimp on the marketing and make sure you invest the time it deserves.

Classe365 offers seamless pre-admission and enrollment module which allows educational institutions to increase their enrollments efficiently and effectively.

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